In the ever-growing Charlotte Metro Area, buyers, sellers, and agents have their share of choices when selecting a real estate firm. Selecting the right firm is an important decision because of how widely firms vary from one another, from the services provided and the areas served, to their ties to the local community. 

At Helen Adams Realty we believe in delivering the highest level of personal service and partnership to our clients and agents. As a woman-founded, family-owned, and locally operated firm, we are proud to be the largest independent firm in the area, and the combination of our history and size results in benefits to clients and agents alike. 

Helen Adams (right) and Clients

Local Roots

Helen Adams, a sixth-generation Charlottean, founded her residential real estate company in Charlotte in 1975. Her achievements as an entrepreneur and community leader laid the foundation for a thriving, multi-office real estate business, which today is led by second and third-generation family members.

Helen’s approach to the business was simple: offer the highest level of personal service, unmatched area knowledge, and unwavering ethical standards. This traditional, relationship-based experience combined with cutting-edge technology sets our firm apart. Our agents consider themselves advisors foremost and are dedicated to putting the client’s best interests first. To this end, Helen Adams Realty provides a customer service guarantee and surveys every client after every closing.

Today, Helen’s son and grandchildren aim to uphold her legacy as they lead the firm toward a future that is deeply rooted in her standards of excellence.

The Adams Family (Left to right: Frank Adams, Laurens Adams Threlkeld, Rebecca Adams Starrs, Eliza Adams, Patty Adams, Jeff Adams)

Strategic Growth

Helen Adams Realty prides itself on its ability to service the entirety of Charlotte. With 4 offices in Lake Norman, Central Charlotte, Ballantyne, and Fort Mill, the firm has grown intentionally over its 45-year tenure alongside Charlotte’s sprawl and our clients’ and agents’ needs. Each agent at the firm has access to each and every office and most agents have expertise across the metro area. With these connected locations, clients are guaranteed to find an agent who specializes in their area.

“Being family-owned and locally operated with a four-office footprint across the metro area puts us in an unmatched position where we can operate nimbly while also accessing and providing a deep bench of resources,” says Frank Adams, Managing Director of Sales and Affiliated Businesses.

Randolph Road Office

Stand Out Offerings

“Our goal is to be the best possible business partner for our agents and offer the highest level in everything we do,” says Rebecca Adams Starrs, Chief Marketing Officer. “We are constantly looking for innovations, whether it’s through cutting-edge technology, marketing support, or you name it, to support them and, in turn, their clients.”

Helen Adams Realty offers unique programs such as:

• Training: A three-week “Basic Training” program for new agents includes classes designed to help them navigate the scenarios they will encounter throughout their careers. Training throughout the year is offered for all agents and includes skill sessions, marketing and technology classes, agent-led panels, business planning, company sales meetings, and market insights to keep our clients informed and engaged in our ever-evolving industry

• Non-Competing Brokers-in-Charge (BIC): Our BICs don’t compete with our agents, meaning they’re here to support them and their clients 24/7

• Tech Suite: Agents have access to robust websites for themselves and their listings, a customer relationship management platform, digital signature and transaction management software, and more

• Marketing: A full-service, in-house marketing department with 8 staff members to assist with everything from property marketing, social media, and custom logos

• Support Staff: Each office is fully staffed with a Broker-in-Charge, Office Administrator, Receptionist, and Marketing staff along with a full-time Relocation, Accounting, and Technology department at our main office on Randolph Road

• HOMESolutions: Our all-in-one platform provides traditional and modern options to buy and sell homes with cash offerings and bridge options for clients

• Market Ready: Market Ready is part of the HOMESolutions platform. This program allows sellers to borrow up to $30,000 to make pre-listing improvements to their homes with zero interest or fees so they can sell for top dollar

• Affiliated Business Support: The firm has dedicated representatives for the following services:

  • IntroLend, an agent-owned mortgage company that allows clients to compare rates side by side

  • Main Street Insurance, a locally owned insurance brokerage with national reach, A+ rated carriers, and enhanced coverages at incredible prices

  • Cardinal Title Center

  • Home Warranty Representatives through three home warranty companies to bring you affordable options

What Our Clients and Agents Say

We see our clients as customers for life, not as a one-time transaction. The firm believes that every closing presents the opportunity to evaluate our services and ultimately our clients’ satisfaction, which is why we’ve surveyed every client post-transaction since 2006. We are honored that repeat and referral clients make up 79% of our business: a true testament to our agents’ service and care.

As for our agents, our personalized approach in partnering with them ensures their goals are top of mind, always. Each staff member is invested in our agents’ individual success and our tight-knit family of agents offer support and collaboration they’re unlikely to find elsewhere. Here are a few things our agents have to say:

“There are four main reasons that I think Helen Adams Realty is the very best real estate firm in Charlotte. It starts at the top with the Adams family. Each family member plays a very important role and they all lead by example in their work ethic (you won't outwork any of them) and the way they support and invest in agents and staff. It's truly second to none. We have an amazing staff and marketing team who support all of the agents within the company, helping us grow and improve. We have a training and coaching program that's equally as valuable to experienced agents as it is to new agents and finally, HAR has a family-like culture that encourages all of our agents to help one another achieve our greatest level of success. I can't imagine working anywhere else!” - Lawrence Mahool, Randolph Road Office

“I chose to join Helen Adams because they share my belief that this business is about building and maintaining relationships. The training, support system, and marketing department are also all phenomenal. Also, knowing that my Broker-in-Charge is there to support and mentor me as I navigate the market and to assist me with my professional growth is a game-changer.” - Julie Will, Fort Mill Office

Helen Adams Realty Agents (Left to right: Charmaine Kolander, Kevin Thompson, and Ginny Burgin)

At the end of it all, it is the relationship-based approach to sales, partnership, and company culture that sets Helen Adams Realty apart from other firms. The firm is constantly looking for ways to deliver on its promise to deliver the highest level of service, a legacy from our founder that will endure for generations to come.